How To Hire The Right Brand Designer For Your Business?

Hiring A Brand Designer? Check out these tips to hire the right designer for you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Having a professional brand strategy is one of the most important aspects of your business. Your brand is the heart & soul of your company. Your brand designer should help you visually communicate your core values, mission, target audience, and your passion through purposeful & professional design.


Your brand colors & typography are just the beginning! From the logo creation to complimenting marketing materials, social media graphics & website design, every aspect of your brand needs to fit your aesthetic in order for you to best serve your customers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Here are some tips to hire the right brand designer for you:⠀⠀⠀⠀⠀⠀⠀⠀⠀

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1. Review Portfolio & Website - Make sure your designer's style aligns with your business aesthetic. You should see their proven success and experience in the industry displayed throughout their website.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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2. Technical Skills & Knowledge- A major part of your brand is your logo & supporting designs. These should be vector designs. (From a tiny website icon to building signs & large graphics, your logo needs to be highly scalable.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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3. Positive Testimonials - See what others have to say about the designer & their work.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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4. Connect - Choose someone who you feel a connection with or understands your specific industry. It's important to feel like they "get" you!

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5. Asks The Right Questions - They should choose to learn about your company and ask the proper questions to ensure they understand your message.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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6. A Seamless Design Process - From the initial inquiry, the process should be easy to follow with great customer service.


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Developing your brand is an exciting and fun process. I focus on research & development of initially understanding who you serve and how you help so we can bring to life a professional design. I am passionate about creating a brand that makes you smile.


Contact Marisa Lucy Design for more information!


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Hi, I'm Marisa!

A designer on a mission to help out businesses with powerful branding and websites that convert. 

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